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Paul Alexander, marketing director at Barclays, serves as a judge for The Drum Awards EMEA, bringing over a decade of experience in brand and performance marketing. He emphasizes the importance of balancing long-term brand equity with short-term performance, advocating for authenticity and customer-centricity in brand building. Alexander highlights the transformative potential of AI-driven marketing solutions and the need for marketers to demonstrate their value through better measurement and alignment with other business functions.
Paul Alexander
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The information provided herein is generated by experimental artificial intelligence and is for informational purposes only.
insights from paul alexander on evolving marketing strategies and brand authenticity
15:50 27.03.2025
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